Privacy Policy

This Privacy Policy describes how Comfecto Ads Automation ("the App", "we", "us", or "our") collects, uses, stores, and protects information when it is used to manage and analyze advertising campaigns through the Amazon Advertising API.

The App is an internal tool built and operated solely for the purpose of managing and analyzing the Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, and Sponsored Display) campaigns belonging to our own Amazon seller advertising account(s). It is not distributed publicly and is not used to access or process data belonging to third parties or other Amazon sellers.

1. Information We Access and Collect

To provide its functionality, the App connects to the Amazon Advertising API using Amazon's Login with Amazon (LWA) OAuth authorization flow. Through this connection, the App may access and store:

• Authorization credentials: OAuth access tokens and refresh tokens issued by Amazon, used solely to authenticate API requests on behalf of our own advertising account.
• Advertiser account identifiers: profile IDs, marketplace IDs, and account names associated with our advertising account.
• Campaign data: campaigns, ad groups, ads, keywords, targets, bids, and budgets configured within our advertising account.
• Performance data: metrics such as impressions, clicks, spend, sales, orders, ACOS/ROAS, and search term reports related to our campaigns.
• Product listing data: publicly available product information (titles, prices, images, ratings, and reviews) relevant to our own listings, used for performance analysis and reporting.

The App does not collect personal information from end consumers, shoppers, or visitors to Amazon listings, and does not access Amazon buyer accounts, order details containing personal customer information, or payment information.

2. How We Use This Information

The information described above is used exclusively to:

• Analyze the performance of our own advertising campaigns;
• Generate internal reports, dashboards, and recommendations;
• Automate routine campaign management tasks (e.g., bid adjustments, keyword/negative keyword management, budget pacing) for our own account;
• Identify product and keyword opportunities to improve advertising efficiency.

Some of the data described above may be processed by third-party AI/analytics services (such as OpenAI) strictly to generate summaries, insights, or recommendations for internal use. These services do not retain the data for their own purposes beyond what is required to process the request, and no end-consumer personal data is transmitted to them.

3. Data Storage and Security

All data described in this policy is stored on private servers that we own and control. Access to these servers and to the data they contain is restricted to authorized personnel only. We apply reasonable administrative, technical, and organizational measures (such as access controls, encrypted connections, and credential management) designed to protect this information from unauthorized access, alteration, or disclosure.

4. Data Sharing and Disclosure

We do not sell, rent, or share the information described in this policy with third parties for marketing or advertising purposes. Information may only be disclosed:

• To service providers strictly necessary to operate the App (e.g., hosting and AI/analytics providers, as described in Section 2);
• When required to comply with applicable law, legal process, or governmental request;
• To protect the rights, property, or safety of our business, in accordance with applicable law.

5. Data Retention

Campaign, performance, and report data are retained for as long as reasonably necessary to support ongoing campaign analysis and historical reporting. OAuth access and refresh tokens are retained only for as long as the connection to the Amazon Advertising API remains active and are deleted promptly if the connection is revoked or the App is decommissioned.

6. Revoking Access

Access granted to the App via Login with Amazon can be revoked at any time through Amazon Seller Central / Amazon Advertising console account settings. Revoking access will prevent the App from making further API calls on behalf of the connected advertising account.

7. Children's Privacy

The App is an internal business tool and is not directed at, nor knowingly used by, children under the age of 18.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top of this page indicates when this policy was last revised.

9. Contact Us

If you have any questions about this Privacy Policy or how data is handled by this App, please contact us: